Anti-Pitch
Cold emails people actually reply to.
Most AI writes sales email the same way: long, hyped, and stuffed with fake personalization, so it all gets ignored. Anti-Pitch does the opposite. Short, plain, and specific only where it counts, with a structure built to earn the reply rather than chase the close.
Get Anti-Pitch
The skill 35,000+ founders can install to stop sounding like a sales bot.
What it does for you
Get replies
Built around one goal: the next reply. Every line earns its place toward a yes.
Sound human
Cuts the hype words, fake urgency, and flattery that make AI email obvious. Reads like a real person sent it.
Stay short
A tight 50 to 90 word structure that gets read on a phone without scrolling.
Handle the reply
Routes inbound responses (interest, pricing, objections, "not now") toward the next step, never the hard close.
What is inside
One skill. The full outbound-to-reply loop.
The Outbound Structure
A proven five-beat shape so every cold email has the same backbone.
- Greeting, then a clear self-intro
- A credibility line that earns the pitch (real numbers, press, named customers)
- A one-line pitch focused on the outcome they care about
- An objection handled before they raise it
- One short, yes/no question as the call to action
The Brevity Rules
Guardrails that keep emails short and readable.
- 50 to 90 word target, hard cut past 100
- One idea, one ask, no stacked value props
- Plain register, no hype adjectives or jargon
- Short, specific subject lines
Honest Personalization
Specificity only where it's real, never faked.
- One genuine detail beats three generic ones
- No invented research or hollow flattery
- Lean on a sharp offer when little is known
The Inbound Playbook
A response for every kind of reply.
- Interested, pricing, objection, "not now", brush-off, referral
- Match the prospect's energy and length
- Always ask permission for the next step
- Turn a "not now" into a logged future yes
The Anti-Slop Layer
Built on anti-slop writing conventions so the prose never reads as machine-made.
- No em dashes, no filler openers, no "just circling back"
- Direct sentences, varied rhythm, US English
- The same editorial standard applied to every draft
Worked Examples
Real before-and-after style samples baked into the skill.
- A full cold email with thin personalization
- A pricing-question reply
- A "not now" reply that asks to follow up next quarter
Ready to send better cold email
Write like a person, get the reply
Install Anti-Pitch and let Claude draft outbound and inbound that doesn't sound like every other sales bot.
Get Anti-PitchClaude skill. Instant install.