50 Places to Launch Your Product
Pick 10 to 15 channels. Follow a six-week sequence. Track what works.
Most launches fail the same way: one Product Hunt post, one tweet, then silence. Launching well is not about finding one golden channel. It is about being visible in a dozen relevant places at the same time, so buyers meet your product two or three times before they decide. This blueprint gives you fifty launch options across eight channel categories, a simple exercise to cut that list down to the 10 to 15 that fit your product, and a six-week sequence that tells you what to run each week. You will log every attempt and result in Airtable, so by week six you know exactly which channels your next launch should double down on.
Notion page. Opens instantly.
What it does for you
50 launch options, no filler
Every entry has one job: put your product in front of a real audience. Directories, communities, newsletters, events and more, organised so you can move fast instead of googling where to post.
A shortlist exercise
Fifty channels is too many for one team. A simple filter walks you through selecting the 10 to 15 that match your product, audience, and price point, usually in under an hour.
A six-week launch sequence
Preparation, warm-up, launch week, and the follow-through that most founders skip. Each week has a clear focus, so you always know what to run next and why.
Airtable tracking built in
Log every channel, date, and result in a tracking system included with the blueprint. By the end you have evidence for which channels earned their place in your next launch.
What is inside
Eight channel categories, a shortlist exercise, and a six-week sequence.
The 50 launch options
Fifty places to put your product in front of buyers, grouped into eight channel categories. Each entry notes what it is good for and when to use it.
- Eight categories: directories, communities, social, newsletters, press, events, partnerships, and paid channels
- One line on what each channel rewards, so you do not waste a week in the wrong place
- Notes on timing, because some channels only work before launch and some only work after
- Built as a reference, not a reading exercise: scan, filter, move
The shortlist exercise
Turn fifty options into ten to fifteen channels that actually fit your product. One focused session, then stop.
- Three filters: audience match, effort-to-payoff, and whether the channel fits your stage
- A scoring pass that makes the trade-offs visible instead of emotional
- A rule for buying back channels you cut if a stronger one underperforms
- Output: a shortlist you can defend, in a single sitting
The six-week launch sequence
A week-by-week plan that turns your shortlist into a campaign, from preparation through launch week to follow-through.
- Weeks 1 and 2: assets, copy, and profile setup for every channel on your shortlist
- Weeks 3 and 4: warm-up, so audiences already recognise your product before you ask for anything
- Week 5: launch week, with every channel firing on a coordinated schedule
- Week 6: follow-through, where the compounding channels keep working after the spike
The Airtable tracking system
One tracker for every attempt and result, so decisions about your next launch are based on evidence rather than memory.
- Channel, date, effort, and cost logged for every launch activity
- Traffic and sign-up results recorded against each attempt
- A simple view that surfaces the channels worth repeating
- Reusable next launch: copy the base, update the dates, go again
Ready to launch where it counts
Pick your shortlist this week. Launch in six.
Do the shortlist exercise in one sitting, set up the Airtable tracker, and let the six-week sequence carry you from preparation to launch week. The channels you cut matter as much as the ones you keep.
Notion page. Opens instantly.