The Launch Tracker
All 50 launch channels, pre-loaded and ready to track.
Most launches fail quietly. You post in a few places, traffic spikes for a day, and a month later you can't remember which channels sent the signups. The Launch Tracker fixes that. It takes every channel from our 50 Places to Launch Your Product blueprint and puts them in one sheet, with a status for each, columns for visitors and signups, and a summary tab that adds it all up by category. When the launch is over, you'll know exactly which two channel types to double down on next time.
Opens a copy in your own Google Drive. Works in Excel too.
What it does for you
Every channel in one place
Launch platforms, AI directories, review sites, communities, deal platforms, newsletters, social and earned channels, all listed with cost and what each is best for.
Results by category
The summary tab totals visitors and signups for each channel type, so you can see what actually worked instead of guessing.
A sequence to follow
Rows follow the 6-week launch plan from the blueprint. Work top to bottom and you won't waste your best channels too early.
Ready in a minute
Make a copy, pick the 10 to 15 channels that fit your audience, and start logging. No setup, no formulas to write.
What's inside
Three tabs that take you from first submission to a clear read on what worked.
Tracker
The working tab. One row per channel, in launch order.
- All 50 channels with category, cost and a one-line tip
- Status dropdown: Not started, Submitted, Live, Skipped
- Date, link and notes columns for each submission
- Visitors and signups columns to fill in as results arrive
Summary
Your launch scorecard, calculated for you.
- Count of channels live, submitted, skipped and not started
- Total visitors, total signups and overall conversion
- Live channels, visitors and signups for each of the 8 categories
README
Four steps to get the most out of the sheet.
- How to work the tracker top to bottom
- Using UTM links so your visitor numbers are accurate
- Why you should pick 10 to 15 channels rather than all 50
Free blueprint
Launch once, learn for every launch after
Pair the Launch Tracker with the 50 Places to Launch Your Product blueprint. One tells you where to go, the other tells you what happened when you got there.
Free for the next 48 hours, then for Pro members.