The Landing Page Roast Prompt
See your landing page through a skeptical visitor's eyes, then fix it.
You can't read your own landing page with fresh eyes. You know what the product does, so every vague headline makes sense to you. Your visitors don't have that context, and they decide in a few seconds whether to keep reading. Ask ChatGPT or Claude to "improve my landing page" and you get polished fluff. The Landing Page Roast Prompt works differently. It runs in two passes. First, the AI plays your ideal customer arriving from a specific traffic source and narrates their honest reaction from top to bottom: when they first understand what you do, every line that could sit on a competitor's site, the questions the page never answers, and the exact point where they would leave. Only then does it switch to copywriter and fix what it found. You get three new headline and subheadline options, a rewrite of your weakest section, the missing section that answers your visitor's biggest question, a sharper call to action, and the five changes most likely to increase signups, ranked by impact. It works with pasted copy, but a full-page screenshot is better, because layout and order matter.
Free copy-paste prompt for ChatGPT and Claude.
What it does for you
Finds where visitors leave
The AI names the exact line where your ideal customer would stop reading, and why.
Kills generic copy
Every line that could appear on a competitor's site gets flagged, so your page says something only you can say.
Rewrites, not just critiques
You get new headlines, a rewritten section, a missing section and a better call to action, ready to paste.
Ranked by impact
The five changes most likely to increase signups come in order, so you know what to fix first.
No hype words
The prompt bans words like revolutionary, seamless and supercharge, and keeps the parts of your page that already work.
Works in any model
Paste it into ChatGPT or Claude. No setup, plugins or API access needed.
What is included
One prompt, two passes, and the answers to the questions founders ask before using it.
Pass one: the skeptical visitor
The AI reads your page as your ideal customer would, arriving from the traffic source you name, and narrates its reaction section by section.
- The first line where it understands what you do
- Every vague or generic line
- Every question the page leaves unanswered
- The exact point it would leave, and why
- Whether it trusts you, and what would change that
Pass two: the fixes
The AI switches to direct-response copywriter and fixes what the visitor found.
- Three headline and subheadline options that say who it's for and the result
- A rewrite of the weakest section
- The missing section that answers the biggest unanswered question
- A rewritten call to action
- Five changes ranked by likely impact on signups
How to use it
Four steps, and you can run it again on each new version of the page.
- Open ChatGPT or Claude
- Paste the prompt and fill in the three brackets
- Add your page copy or a full-page screenshot
- Apply the rewrites you agree with, then run it again
Run it per traffic source
Someone who finds you from a Google search for a specific problem reads your page differently from someone who clicked a LinkedIn post. Run the prompt once for each source to see where the page only works for one of them.
Can AI really review a landing page?
Yes, if you give it a point of view. Generic requests get generic praise. This prompt gives the AI a specific customer, a specific traffic source and a job to do before it writes anything, which is what makes the feedback honest and specific.
Should I use a screenshot or paste the copy?
A full-page screenshot is better. Visitors read in the order your layout shows them, and the AI can only judge that order, and what sits above the fold, when it can see the page.
Which AI model works best?
Any recent version of ChatGPT or Claude works. Use the one you already pay for. If you want a second opinion, run the same prompt in both and compare which fixes they agree on.
Ready to use today
Fix the page before you buy more traffic.
More traffic to a page that loses people only loses more people. Paste the prompt, add a screenshot, and get your fixes in minutes.
Free for all members for the first 48 hours.