The 21-Day Launch Content Plan
You built the product. Spend the next 21 days getting people to notice it.
Getting people to notice your product can turn into a second full-time job. This plan gives you one prompt a day for three weeks to run in Kinetik, an AI content assistant that works inside WhatsApp. Week one works out what to post, week two makes a week of carousels and videos, and week three publishes them, shows you what worked and plans the next month. Open Kinetik in WhatsApp, share your Instagram handle when it asks, then send the Day 1 prompt. Fill in the brackets with your own details. Most days take a few minutes: a carousel takes about two, a video about five.
No app to install. Then paste in the Day 1 prompt below.
A copy-paste prompt
A copy-paste prompt for Claude or ChatGPT.
What it does for you
Copy these 21 prompts into Kinetik
Free to use, no signup needed. One a day, in order.
Week 1: Plan
Days 1 to 7: find out what's working, who you're up against and what to post.
- Day 1. Audit your account: Analyze my Instagram account. Tell me what I post, how often, which posts got the most saves and comments, and what's missing for a product account.
- Day 2. Build your plan from your website: Let's analyze my website and think about a content plan: [your website URL]
- Day 3. Check two competitors: Look at [competitor handle] and [competitor handle]. What content gets them the most engagement, and what gap could I fill that they don't cover?
- Day 4. Pick three content pillars: Based on my website and audience, suggest three content pillars for [your product], with five post ideas under each.
- Day 5. Write your positioning line: Write five one-line descriptions of [your product] for [who it's for]. Plain words, no buzzwords. I'll use the best one across my posts.
- Day 6. Lay out your calendar: Turn my pillars into a four-week calendar: three posts a week, a mix of carousels and videos. Tell me which day each one goes out.
- Day 7. Set up idea alerts: Send me new content ideas for [your product] every week, based on what's working in [your niche] right now.
Week 2: Create
Days 8 to 14: make a week of posts, one format a day.
- Day 8. Problem carousel: Create a five-slide carousel on the main problem [your product] solves for [who it's for]: the problem, why the usual fixes fall short, how it works, one result, and [your website URL].
- Day 9. Product video: Turn these screenshots into a short product video. Open on the result [your product] gets, show it working, end on [your website URL]. Add graphics that suit my brand.
- Day 10. Before and after: Make a before-and-after carousel: how [task] looks without [your product], then with it. Five slides, ending on [your website URL].
- Day 11. Founder story: Make a short video about why I built [your product]: [two sentences on your story]. Keep it personal, not salesy.
- Day 12. FAQ carousel: Turn these customer questions into a carousel, one question and a short answer per slide: [paste 3 to 5 questions].
- Day 13. Customer case study: Turn this customer story into a carousel: [paste a quote or what they achieved]. Lead with the result, then show how they got there with [your product].
- Day 14. Review into a post: Turn this customer review into a post using one of my product photos, with an AI effect that fits my brand: [paste review].
Week 3: Publish and improve
Days 15 to 21: go live, learn what landed and plan the next month.
- Day 15. Publish your first post: Connect my Instagram account and publish my problem carousel. Suggest a caption and the best time to post it.
- Day 16. Sharpen your hooks: Give me five stronger opening lines for my next post. Here's the current one: [paste it].
- Day 17. Take it to LinkedIn: Connect my LinkedIn and adapt my best-performing Instagram post into a LinkedIn post for [who it's for].
- Day 18. Plan a launch moment: I'm launching [feature or offer] on [date]. Plan posts for the three days before, launch day and the day after.
- Day 19. Review your results: Break down how my posts have performed so far. Tell me what's working, what isn't, and what to change in my plan.
- Day 20. Double down on a winner: Take my best-performing post and make three variations of it in different formats.
- Day 21. Plan next month: Plan my content for the next four weeks. I want to announce [launch, feature or offer] and get people to [sign up / book a demo / start a trial]. Tell me what to post each week and in which format.
Sponsored by Kinetik
Put your product's social media on autopilot
Kinetik creates and publishes your carousels and videos right from WhatsApp, then tells you what to improve next. You can also ask it to look at competitors, send you new content ideas, and work in your own language.