ActiveCampaign

About ActiveCampaign

## What is ActiveCampaign? ActiveCampaign is an email marketing and marketing automation platform for small and mid-sized businesses. Its core strength is the automation builder: you can design multi-step journeys that send emails, tag contacts and change paths based on what people do. Higher plans add landing pages, cross-channel messaging and an optional CRM, so it can cover most of a small company's marketing stack. Every plan includes 500 Active Intelligence credits for its AI features, and you can add more as needed. It is a common pick for teams that have outgrown basic newsletter tools. ## Key features **Automation builder.** Every plan includes multi-step automations and AI-assisted automation and campaign builders. You can build welcome sequences, onboarding flows and re-engagement campaigns that branch based on opens, clicks, purchases or custom data. **Email campaigns.** All plans include email campaigns with more than 250 templates. Pro adds predictive sending, which times emails for each contact, and conditional content, which shows different blocks to different segments inside a single email. **Landing pages and cross-channel marketing.** From the Plus plan, you get landing pages, site messages, cross-channel marketing and generative AI for content and images. That can remove the need for a separate landing page builder on simple campaigns. **Segmentation and attribution.** Pro adds advanced segmentation plus attribution and conversion tracking, so you can see which campaigns lead to sales. Enterprise adds custom objects, premium CRM integrations such as Salesforce, SSO and HIPAA support. **Business goals.** Plans include a set number of active business goals, from 15 on Starter to 200 on Pro, which ActiveCampaign uses to track the outcomes your automations are working toward. ## Best for ActiveCampaign is best for founders, SaaS teams and agencies who need behavior-based email automation rather than simple newsletters. If you want to send different onboarding emails depending on what a user does in your app, or run lead nurture sequences for clients, it is a strong fit. If you only send a weekly newsletter, a simpler tool like MailerLite or Beehiiv will be cheaper and easier. It also suits agencies managing lifecycle email for several small clients, since one platform covers campaigns, automations and landing pages. ## Pricing ActiveCampaign has four plans: Starter, Plus, Pro and Enterprise. Prices are based on your number of contacts, are shown billed yearly, and rise as your list grows. At the 1,000-contact level, Starter and Plus include 10,000 email sends a month and one user, Pro includes 12,000 sends and three users, and Enterprise includes 15,000 sends and five users. There is a 14-day free trial with no card required and a 30-day money-back guarantee. ## Quick verdict ActiveCampaign is one of the most capable automation tools available to small teams, and it rewards people who invest time in building proper journeys. The tradeoff is cost and complexity: pricing climbs with your contact count, and the depth of features means a learning curve. Choose it if automation is central to how you market. Skip it if you just need to send newsletters.

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