Brevo

About Brevo

## Intro Brevo is an all-in-one marketing platform for small and growing businesses. It covers email campaigns, SMS, WhatsApp, marketing automation and transactional email from one account. That mix makes it popular with founders who want a single tool for both their newsletters and the automatic emails their app or store sends, like receipts and password resets. Instead of paying for an email marketing tool and a separate transactional email service, many small teams run both through Brevo. The free plan makes it easy to try. ## Key features - **Email campaigns.** A drag-and-drop editor, AI content generator, signup forms and segmentation come with the Starter plan, with A/B testing on Standard and above. - **Automation workflows.** The Standard plan includes unlimited multi-step automation workflows, AI send-time optimization and a landing page, which covers most welcome, onboarding and nurture sequences for a small business. - **Multichannel messaging.** SMS is available on every paid plan, with credits sold separately. WhatsApp, popups and web and mobile push notifications arrive on the Professional plan. Professional includes 10 seats, contact scoring and AI segmentation, which suits growing teams that need more than one sender. - **Transactional email and scale.** All plans include transactional features like APIs, SMTP and webhooks, so you can send receipts and account emails from the same platform as your marketing. Enterprise is built for 1M+ contacts and adds multi-account management, a dedicated IP, SSO and SAML, and tailored onboarding. ## Best for Brevo is best for small businesses, ecommerce founders and agencies that want marketing and transactional email in one place, especially if they also want SMS or WhatsApp. It also suits agencies managing several clients, since Enterprise supports multi-account management. Developers who only need an email API may prefer something lighter like Resend. Founders who already send transactional email through another provider may still find it simpler to consolidate onto Brevo. It is a natural fit for online stores that want SMS alerts too. ## Pricing summary The free plan lets you send up to 300 emails per day after account approval. Paid plans start with Starter, from 5,000 emails per month, then Standard, Professional and custom Enterprise. Check Brevo's pricing page for current dollar amounts. SMS credits are sold separately from your plan. Enterprise is custom priced. ## Quick verdict Brevo offers a lot of channels for the money, and its free plan is useful for testing. The platform covers so much that it can feel busy, so it works best for teams that will actually use more than just email. Compare it against MailerLite if you only need email.

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