IFTTT

About IFTTT

## Intro IFTTT, short for "If This Then That," is one of the original no-code automation tools. You create Applets that connect two or more apps or devices: when something happens in one, IFTTT does something in another. It works with over 1,000 services, from social networks and Google apps to smart home devices, and has a large library of ready-made Applets. Setup takes minutes on the web or the mobile app, with no technical knowledge needed, and Applets keep running in the background once switched on. ## Key features - **Applets.** The core building block. Pick a trigger and an action, or use one of the many community-made Applets, and it runs in the background. - **Multi-action Applets and webhooks.** On paid plans, one trigger can run several actions, and webhooks let you connect services that are not in the library. - **Filter code and queries.** Pro+ adds filter code and queries, so you can add conditions and logic to when and how an Applet runs. - **AI services and developer tools.** Pro+ includes AI services, multiple accounts per service and tools for publishing your own service on IFTTT. - **Mobile app.** Manage and turn Applets on or off from your phone, which suits automations tied to location, notifications or smart devices. The strength of IFTTT is how little setup it needs. Most Applets take a couple of minutes to switch on, and runs are unlimited on every plan, including free. The limit is complexity: free Applets do one thing in response to one trigger, and even paid plans stop well short of the branching, looping and data handling found in full workflow tools. ## Best for IFTTT suits solo founders and creators who want quick personal automations: cross-posting content, saving files, logging data to a sheet or linking smart home devices. Its smart home and consumer app coverage is broader than many business-focused tools. Pro+ is aimed at small business owners who want webhooks and filter code without paying for a bigger platform. For multi-step business workflows with branching, data transformation and error handling, Zapier, Make or n8n are better fits. IFTTT is built for simple, reliable connections rather than complex processes. ## Pricing summary The Free plan allows 2 Applets. Pro costs $2.99 a month for 20 Applets, multi-action Applets and webhooks. Pro+ costs $8.99 a month for unlimited Applets, filter code and AI services. Applet runs are unlimited on every plan. Annual billing is $35.88 a year for Pro and $107.88 for Pro+. ## Quick verdict IFTTT is the cheapest and simplest way to automate small, everyday tasks, especially if smart devices are involved. It is not a replacement for a full automation platform, but at under $9 a month for unlimited Applets it is easy to justify as a side tool. Start free, and upgrade only if you need more than two Applets.

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