Maze

About Maze

## Intro Maze is a user and market research platform that combines participant recruiting, testing and analysis in one product. Product teams use it to put prototypes, live websites and mobile apps in front of real people, run surveys and interviews, and get reports without stitching several tools together. It also includes information architecture tests such as card sorting and tree testing. Maze is aimed at user researchers, market researchers, designers and product managers, and it lists Figma and Slack integrations. It has added AI features for building studies, moderating sessions and analyzing results. ## Key features **Prototype and website testing.** You can test prototypes (Maze integrates with Figma), live websites and mobile experiences, then review results in automated reports. For a no-code builder, this is a quick way to see where people get stuck before you ship. **Recruiting.** Maze has its own participant panel, which it says includes over 6 million people, plus In-Product Prompts to recruit your existing users and smart screener questions to filter who takes part. The pricing page marks panel recruitment as available on all plans with limits that apply. **Surveys, interviews and IA tests.** Beyond usability tests, Maze runs surveys, moderated interviews, card sorting and tree testing. Analysis tools include call transcripts, interview highlights and video clips. **AI tools.** Maze offers an AI Moderator, an AI Study Builder and AI-powered analysis. Maze says it does not use customer research data to train its AI. On the pricing page, the AI Moderator, AI Study Builder and interview studies are tagged as Enterprise features, so smaller teams should not plan around them. There is also an MCP Server and embeddable results. ## Best for Maze suits product designers and small product teams who want to test a Figma prototype or live site with real users and get quick results. It is useful for checking onboarding flows, navigation and landing pages before a launch, and for card sorting when you are planning site structure. It is less suited to solo founders who only need a handful of conversations a month, since a few customer calls may teach you more. Teams that mainly want the AI moderated interviews should note those sit on Enterprise. ## Pricing summary Maze offers a way to start for free, with "Try Maze for free" on its site, but its pricing page does not show plan prices or the limits of the free option. Several features, including the AI Moderator and interview studies, are marked Enterprise, which is sales-led. Check Maze's pricing page for current plans before committing. ## Quick verdict Maze is one of the more complete tools for prototype and website testing, and having a recruiting panel built in removes a real headache. For indie founders and small agencies it is worth trying on the free option to test a key flow before launch. Just go in knowing the headline AI features and interviews are tagged Enterprise, and that prices are not published, so costs are hard to judge up front.

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