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Productised

Build adaptive AI assessments and lead magnets that qualify prospects inside Claude

About Productised

## Intro Productised is a lead generation tool for building what it calls AI-Powered Products: interactive assessments and lead magnets that ask prospects questions, adapt as they answer, and hand back a personalized result. Each product sits on a branded landing page with its own URL. Instead of a static quiz with fixed branching, the AI picks the next question based on the last answer and follows up when an answer is vague. Productised runs inside Claude, so you describe the assessment you want and Claude builds it, then you make changes with short plain-language requests. ## Key features - **Adaptive questions.** Each answer shapes the next question, and vague answers get a follow-up. That makes an assessment feel closer to a short discovery conversation than a form, which matters if you sell consulting or services where context changes the recommendation. - **Personalized outcomes.** Every prospect gets a result written for them, delivered as a result page, a document, or a slide deck with scores and next steps. This is the actual lead magnet, so the quality of your prompts and scoring criteria matters a lot. - **Lead scoring and handoff.** Leads are scored against your own definition of a good fit. You get a summary and talking points for the sales call, and a copy goes to your CRM. The site lists HubSpot and Attio among the tools it works alongside, plus Gmail, Notion, Google Drive and Canva. - **Templates and lead inbox.** There is a template library of ready-made products to customize, a lead inbox, analytics and CRM export. Sentiment analysis is reserved for the Pro plan. ## Best for Productised fits solo consultants, coaches and small agencies who sell on expertise and want a lead magnet that qualifies people before a call. Typical uses are a readiness assessment, an audit-style scorecard, or a diagnostic that ends with a tailored plan. The Agency plan is built for agencies running assessments for several clients. It is not a good fit if you want a free quiz builder, need a general survey tool, or do not want to work inside Claude. High-volume consumer funnels may also outgrow the monthly lead caps unless you connect your own Claude key. ## Pricing summary There is no free plan, but Starter has a 7-day trial. Starter is $19 a month for 5 AI-Powered Products and 100 leads a month. Pro is $59 a month for unlimited products and 300 leads a month. Agency is $199 a month for unlimited client workspaces and products with 5 team seats. On Starter and Pro, adding your own Claude key removes the lead cap. You can cancel any time. ## Quick verdict Productised is a sensible choice for a consultant or small agency that wants a lead magnet which actually qualifies prospects and preps the sales call. The adaptive questions and per-prospect reports go well beyond a typical quiz tool, and the entry price is low. The tradeoffs are no free plan, monthly lead caps unless you bring a Claude key, and a workflow that depends on Claude. Try the 7-day trial with one real offer.