Tally
Free form builder with unlimited submissions, logic, and payment processing
Updated October 2026
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- Unusually generous free plan with unlimited forms and submissions
- Doc-style editor makes building forms fast with almost no learning curve
- Payments, e-signatures, file uploads and conditional logic included for free
- Native integrations with Notion, Airtable, Google Sheets, Zapier, Make and webhooks
- Removing Tally branding and using a custom domain requires Pro
- Analytics and reporting are basic compared with enterprise survey tools
- Fewer advanced design and layout controls than Typeform without custom CSS
What is Tally?
Tally is an online form builder that works like a text document. You type your questions, use slash commands to add blocks such as multiple choice, file upload or payment fields, and publish a form in minutes without touching any code.
It was founded in 2020 in Ghent, Belgium by Marie Martens and Filip Minev. The company is fully bootstrapped, runs with a team of around a dozen people and has grown past $5M in annual recurring revenue with more than a million users, which makes it one of the standout bootstrapped SaaS stories of recent years.
Features breakdown
The free plan covers what most founders need. It includes unlimited forms and submissions, conditional logic, calculations, answer piping, hidden fields, file uploads up to 10 MB, e-signatures, Stripe payments, password protection, form closing by date or submission limit, and support for 45+ languages.
Pro adds the features that matter as you scale: removing Tally branding, custom domains, custom CSS, partial submissions, visit and drop-off analytics, unlimited file upload size, team members, workspaces and premium integrations such as Google Analytics and Meta Pixel. Business adds data retention controls, respondent email verification and longer version history.
What no-code founders use it for
Tally works well as the front door to a no-code stack. Common uses include waitlists and lead capture, client onboarding forms, job and program applications, customer feedback surveys, quizzes and simple order forms that take payment through Stripe.
Because submissions can flow straight into Notion, Airtable, Google Sheets or a Make or Zapier scenario, Tally is often the quickest way to collect structured data and trigger an automation without building a custom front end.
Tally vs alternatives
Compared with Typeform, Tally is far cheaper and gives much more away on its free plan, while Typeform offers a more polished one-question-at-a-time experience and stronger AI and research features. Compared with Zoho Forms, Tally is simpler and faster to build with, while Zoho suits teams already invested in the Zoho ecosystem or needing offline collection.
For most early-stage founders, Tally is the best place to start, and it is easy to stay on as you grow.
Pricing
Free
- Unlimited forms and submissions
- Conditional logic and calculations
- Payments, signatures and file uploads (10 MB)
- Notion, Airtable, Sheets, Zapier, Make and webhooks
Pro
- Everything in Free
- Remove Tally branding
- Custom domains and custom CSS
- Partial submissions and drop-off analytics
- Unlimited team members and file upload size
Business
- Everything in Pro
- Data retention controls
- Respondent email verification
- 90-day version history
Frequently asked questions
Yes. The free plan includes unlimited forms and submissions plus features such as conditional logic, payments and file uploads. You only need to pay if you want Pro features like removing Tally branding or using a custom domain.
Yes. Tally connects to Stripe so you can collect one-off payments directly in a form, and this is available on the free plan.
Yes. Tally has native integrations with Notion, Airtable and Google Sheets, and connects to thousands of other apps through Zapier, Make and webhooks.
Final verdict
Tally is the form builder we recommend most often to no-code founders, and the reason is simple: the free plan is genuinely usable for a real business. You get unlimited forms and submissions, conditional logic, calculations, file uploads, e-signatures and Stripe payments without paying anything, and building a form feels like writing a doc. Few tools in the category give away this much, and the product keeps improving from a small, bootstrapped team that ships quickly.
Tally is a great fit for founders, indie hackers and small teams who need lead capture, onboarding flows, applications, surveys or simple order forms, especially when the data needs to land in Notion, Airtable, Google Sheets or a Make or Zapier workflow. It is less suited to enterprises that need advanced compliance controls, deep CRM-native reporting or heavily branded multi-step experiences out of the box. Most people can start on Free and only upgrade to Pro when they want to remove Tally branding, use a custom domain or see drop-off analytics.
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