Cloud platform for deploying web apps with previews and serverless functions
## Intro Vercel is a cloud platform for deploying websites and web apps. It is the company behind the Next.js framework, and it is a common home for apps built with v0 and AI coding tools. You connect a Git repo, Vercel builds the app, hosts it on a global CDN and gives every change its own preview URL. Over time it has added serverless functions, storage, security and AI tooling, so a small team can run a production app without managing servers. For builders, the appeal is that going from a working prototype to a live URL takes minutes. ## Key features - **Git deploys and previews.** Unlimited deployments, a preview link for every branch and pull request, and instant rollback if a release breaks something. - **Vercel Functions.** Serverless backend code running on Vercel's Fluid compute, billed by active CPU time and memory rather than idle time, with cold start prevention on Pro. - **AI tooling.** The AI SDK and AI Gateway make it easier to call and switch between AI models, with a monthly request allowance and per-request pricing beyond it. v0, Vercel's AI app builder, is sold as a paid add-on. - **Storage, security and monitoring.** Blob storage, image optimization, durable workflows, a web application firewall, bot protection, runtime logs, Web Analytics and Speed Insights in one dashboard. ## Best for Vercel suits builders shipping Next.js or other front-end-heavy apps, especially ones generated with AI coding tools. Agencies like preview links for client sign-off, and solo founders like that the free Hobby plan covers a portfolio or side project at no cost. Teams that want hosting, analytics and AI model access under one bill will also find it convenient. It is less suited to long-running background jobs or apps that need a traditional always-on server, where a host like Railway may be simpler. ## Pricing summary Hobby is free for personal, non-commercial projects, capped at limits such as 100 GB of data transfer and 1M function invocations a month. Pro costs $20 a month, includes a $20 usage credit, then bills pay-as-you-go. Hobby users cannot buy extra usage, so a project that outgrows the caps has to move to Pro. Enterprise is custom. ## Quick verdict Vercel is one of the smoothest ways to get a modern web app live, and the free tier is generous for side projects. Read the usage pricing before you scale. Commercial projects need Pro, and bills can grow with traffic, functions and AI usage, so turn on spend management and budget alerts early.
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